It is unfair to draw comparisons between the recent surge of developments in Emmaus with the lack there of in Allentown. As of the most recent census, it would be much more logical to compare a smaller area or district of Allentown to the entirety of Emmaus. A little over 11,000 people live in Emmaus whereas a little over 106,000 people live in the city of Allentown. Emmaus is about 3 square miles; Allentown 18.
I do however think that a direct comparison between Main Street in Emmaus and the West End Theater District of Allentown is in order. Both areas have main street revitalization programs in place but Emmaus has the edge here in time, having started their program in 1995 which was a few years before the 19th street revitalization program began.
So, where to start a comparison?
Let’s start with coffee shops. A good coffee shop can be a catalyst for artistic, cultural, and community growth for an area. A coffee shop is a place where over time day to day interactions become magnified as the edifices for a familial community of local residents. People learn each others names; get to know each others families and eventually the coffee shop crowd becomes a family unto itself.
In Emmaus, there are currently 5 coffee shops listed on their Main Street Program website; 3 of which are directly on Main Street itself, 2 of which (Mas Café and King Koffee) offer open mic nights. The other coffee shop is inside of a cycling store.
In Allentown, there is one currently operating coffee shop on 19th street, The Hava Java. There is a picture of it on the West End Theater District website but no mention of it. It does not currently offer an open mic night or a performance night of any kind and up until recently it had a notification on its front door from the city that said that the store wasn’t up to code.
Edge: Emmaus (by miles)
How about theaters? A theater is a great place for a community to be exposed to culture and serve as a destination spot for a night out. A theater can also serve as a showplace for local talent in film making and even for musical performances.
In Emmaus, there is no theater on Main Street. The theater is a few blocks down and shows big studio Hollywood movies at a cheaper price once the have finished showing in the major theater chains.
On 19th Street, Civic Theater stands as an example of theaters for the entire Lehigh Valley. In addition to showing independent films, Civic has a long standing reputation for Community Theater and theater classes for children. Civic has even, in recent years, expanded to include a second screening room across the street so that there is always something being performed or shown.
Edge: 19th Street(by a mile)
What about shopping?
Without listing the many varied shops in Emmaus, I’m just going to go ahead and give this one to them. There isn’t really a comparison. 19th street does boast two successful jewelry shops and an excellent and standard setting optical boutique as well as a designer handbag store but Emmaus has so much more retail development; it is an unfair comparison.
Tattoo?
19th street has one of the best local tattoo parlors in The Quillian as does Emmaus in Mind’s eye. I have had work done by Heather at Mind’s Eye and can speak personally for how well they do work. Steve at The Quillian has set a standard for Tattoo artistry in the Lehigh Valley and many friends arms, legs and backs can speak for it.
Edge: 19th Street
It would appear to be a tie but in truth it is no tie at all. Emmaus is leaps and bounds past 19th street in development. I did not draw comparisons between restaurants and bars because on 19th street there is only one restaurant currently. Salvatore Ruffino’s pizza is a fantastic Italian restaurant but Main Street in Emmaus offers not only an Italian restaurant but an assortment of other dining destinations and bars.
Main Street in Emmaus doesn’t become a ghost town at 5 every night either. Unless there is a major Civic production, 19th street is perpetually a ghost town after 5. I have seen more recently a fuller crowd at Hava Java past nightfall but 15 people a ghost town still makes. No one walks the street and before I hear about the coming streetlights, please see an earlier post on this blog about them.
I can hope that the West End Theater District decides to take a field trip to Emmaus to see how it is done so that they can legitimately challenge Emmaus as a destination spot in a few years. It is going to take a lot more than some yellow banners to get that done. I have lived here on 19th street since 1993 and from 2002-2007 worked at the lonely coffee shop.
I know my street. I have hopes that the West Side Diner starts some growth but as of now the unifying revitalization committee has yet to produce enough forward thinking ideas that would offer significant change. Bi-annual festivals increase visibility for a day. You can give a man a fish but….
And, seriously, with Muhlenberg a few blocks away there is a constant refreshing bank of new consumers for 19th street that has yet to be seriously tapped.
Thank god the Auto Zone was stopped. Commerce/TD Bank is bad enough.
I have many ideas regarding what should be done on 19th street. What do you think needs changing so that we can rival Emmaus? Share your ideas as comments.
Labels: Allentown